Treatment

Treatment

Production team:
Greg Colbeck

Synopsis:
A magazine about a wide variety of niche music. The magazine will contain a variety of genres; Alternative, Metal, Rock, Trance, D&B, Electro etc. etc.

Detail of Target Audience:
Unisex, 16-24. It will attract a large audience from many niche genres.

Photography Design:
I will photograph various friends as well as advertising the need for bands. I have already taken pictures of a band; I will be taking some around Sheffield and some at various parties and clubs. The front cover will be a medium close up of some of my friends, ‘performing’ as a trio, it will be a rock/alternative band and so will be in a non-uniformed pose, either each pulling a different facial expression, doing different poses or providing different gestures. They will be dressing up in bright colours that contrast with provide a stark contrast with each other; it will consist of two males and a female called Aaron, Leandra and Kristian.

Interview/Article:
I will interview my friend’s band about their recent tour. I will also interview a “solo artist” (Name - Jordan Carter) about his upcoming new album, containing a variety of Dubstep, electronic, D&B etc. etc. I will research into a few magazines, one which is an online Dubstep magazine called GetDarker.com

Initial Recce:
When using lights I will have a fire extinguisher with me just in case it sets alight, when required to get to a certain height to take a picture, I will have people around assisting in balancing me and making sure I do not fall. I will make sure all instruments used in photo shoots will be properly stored and kept, ensuring that they will not break. I will also make sure any cables are not in the way to provide a tripping hazard.

This is my rough draft of the front cover, this is to show I understand where stuff belongs, in my final magazine, I will use a medium close up from the waist.

The name of the magazine will be the same, however the contents of the magazine will be different to those shown.

Generic Elements of a Music Magazine.

10 Generic Elements of a Music Magazine Contents Page.

1. Pictures
2. List of Magazine Personnel
3. Columns
4. Text
5. Page Numbers
6. Title - "Contents"
7. Editorial - Highlights Round Up
8. Subscription Details
9. Juxtopositioning
10. Sub-Headings

5 Rules for taking a good cover photograph.

There are 5 rules you should follow whilst taking a picture for your front cover:

1. No cluttered Backgrounds.
2. Make sure you focus on the lead singer if it is a band.
   If it is a solo artist make sure it is a medium shot - close up.
3. Leave room for a masthead. (~Don't cut off heads!~)
4. No high angle shots, makes bad images as it connotes weakness and inferiority.
5. Animate your band, make sure they look at the camera.

Appendix 5. Magazine Ideas.

Appendix 5

Idea 1.

Target audience

• Mainstream
  
• 55+
  
• Mixed gender

Sub-Genre
Classical and Opera

Title:
Classical Weekly. The title is simple and sensible as it is targeted towards an older audience. It connotes simplicity.

Ideas for main cover:
Very simple formal layout, a different instrument and musician on the front cover each week. Warm, neutral colours.

Ideas for splash article:
Review of the opera world tour.

Idea for possible other contents:
Up coming championships, interviews, tips and tricks.

Idea 2.

Target Audience:

• Niche
  
• 16-24
  
• Mixed Gender

Sub-Genre:
Wide Variety of non-mainstream music; D&B, Altern, Screamo, Trance-Metal, Industrial Metal etc. etc.

Title:
This IS Plan B – Connotes that ‘Plan A’ is all the mainstream music and so now its Plan B. Reinforcing the fact that all the Alternative music featured is directed at a Niche’ audience as ‘Plan B’ is second choice.

Ideas for main cover:
Messy, slightly incoherent, featured band dominating cover, few small pictures lower left and right of the cover. Bright contrasting colours.

Ideas for splash article:
A new cross-genre band interviewed. (name will come later).


Idea for possible other contents:
Tips on how to play certain instruments better.
‘Plan B In Action!’ tour details, pictures, interviews and an overview.

Idea 3.

Target Audience:

• Mainstream
  
• 16-24
  
• Mixed Gender

Sub-Genre:
Rap, RnB etc. etc.

Title:
Vuumm. This resembles the sound of a deep baseline. Much like Kerrang! Resembling the sound of an opening of a power chorde.

Ideas for main cover:
Straight and organised. Straight boxes and the same layout every issue. Gold black and white.

Ideas for splash article:
Interview about a Rapper’s childhood.

Ideas for possible other contents:
How to be inspired/Great sources of inspiration
The weekly charts
Advice from a rapper.

I will complete appendix 5 by tuesday.

Mainstream and Niche

Mainstream is a media product that attracts a majority audience.
(High circulation and high readership figure.)

Niche is a media product targeted at a specific group of people.
(Small circulation and Small readership)

Mainstream magazine: Kerrang!
Niche magazine: Classic FM magazine.

What I will achieve by the end of this week.

I will finish appendix 4 for the end of this week.

What I learnt last week.

I have learnt how to properly use Quark and also new ways of using photoshop.

Last week, I managed to finish my contents page.