Appendix 5. Magazine Ideas.

Appendix 5

Idea 1.

Target audience

• Mainstream
  
• 55+
  
• Mixed gender

Sub-Genre
Classical and Opera

Title:
Classical Weekly. The title is simple and sensible as it is targeted towards an older audience. It connotes simplicity.

Ideas for main cover:
Very simple formal layout, a different instrument and musician on the front cover each week. Warm, neutral colours.

Ideas for splash article:
Review of the opera world tour.

Idea for possible other contents:
Up coming championships, interviews, tips and tricks.

Idea 2.

Target Audience:

• Niche
  
• 16-24
  
• Mixed Gender

Sub-Genre:
Wide Variety of non-mainstream music; D&B, Altern, Screamo, Trance-Metal, Industrial Metal etc. etc.

Title:
This IS Plan B – Connotes that ‘Plan A’ is all the mainstream music and so now its Plan B. Reinforcing the fact that all the Alternative music featured is directed at a Niche’ audience as ‘Plan B’ is second choice.

Ideas for main cover:
Messy, slightly incoherent, featured band dominating cover, few small pictures lower left and right of the cover. Bright contrasting colours.

Ideas for splash article:
A new cross-genre band interviewed. (name will come later).


Idea for possible other contents:
Tips on how to play certain instruments better.
‘Plan B In Action!’ tour details, pictures, interviews and an overview.

Idea 3.

Target Audience:

• Mainstream
  
• 16-24
  
• Mixed Gender

Sub-Genre:
Rap, RnB etc. etc.

Title:
Vuumm. This resembles the sound of a deep baseline. Much like Kerrang! Resembling the sound of an opening of a power chorde.

Ideas for main cover:
Straight and organised. Straight boxes and the same layout every issue. Gold black and white.

Ideas for splash article:
Interview about a Rapper’s childhood.

Ideas for possible other contents:
How to be inspired/Great sources of inspiration
The weekly charts
Advice from a rapper.